WE US
Asian Paints
Color Next 24

On the outside, this trend reflects how cishet men donning a feminine aesthetic with confidence are taking the world of fashion by storm. But its roots go beyond fashion. By breaking established notions of what’s masculine and feminine, the boundaries between genders become less harsh.We/Us is a step in the journey of rejecting trite stereotypes. It’s a playful dismantling of gender assumptions and hierarchies. It looks forward to a world where we acknowledge choice, individuality, and freedom.
2023
COMMISSION

Client
War-- Watai
Asian Paints 

Creative Direction
Ram Sinam






COMMISSIONS

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